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Notes on business, brands, and perception in the actual India.

Essays on how brands, founders, and businesses are really perceived across Bharat — not the metropolitan translation of India, but the country in its full texture. Written from Surat, every Wednesday and Saturday.

By Hiren H Dave · Founder, The White Crab · Surat

Essays

3 published · latest first
Why the Best Brands in Bharat Don’t Advertise?
Essay No. 03

Why the Best Brands in Bharat Don’t Advertise?

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What an Indian Wedding Teaches You About How Bharat Actually Decides
Essay No. 02

What an Indian Wedding Teaches You About How Bharat Actually Decides

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What Delhi and Bangalore Get Wrong About How Bharat Actually Buys Premium
Essay No. 01

What Delhi and Bangalore Get Wrong About How Bharat Actually Buys Premium

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Two essays a week.
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No ads. No sponsorships. Reader-supported. Just a sharp read on branding and business in Bharat, delivered Wednesday and Saturday mornings.

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